It is our belief that a cookie cutter approach leads to cookie cutter results. Our knowledge, experience and high-tech solutions can give you the advantage you need.  In today’s competitive marketplace, you need an edge.

Specialized has been the smart choice for foodservice consultants, equipment dealers, restaurateurs, health care facilities, schools, and institutions since 1996. Culver’s Restaurants, Marcus Theatres, Kwik Trip, Colectivo, Bartolotta Restaurants, and Aurora Health Care have entrusted us with many of their food service needs. Put our experience to work for you.

Walter Kirchhoff · President

Walter started in the industry in 1987 as a manufacturers’ representative. He formed Specialized in 1996. Walter is a 1985 graduate of the University of Wisconsin-Stout. Walter handles sales to major accounts and directs Specialized. He is married to Lori and has three daughters. In his spare time, Walter likes to golf and fish, and vacation with his family.

Kevin Jorgensen · Vice President

Kevin has worked in foodservice operations in both casual and fine dining. He joined Specialized in 1998 as a Sales Representative and became a partner in 2002. Kevin graduated from the University of Wisconsin-Stout in 1985 with a degree in Hotel and Restaurant Management. Kevin handles most of the daily sales duties at Specialized. He is married to Marianne. Kevin enjoys mountain and road bicycling, skiing and swimming.

Tracy Thoren · Director of Office Operations

Tracy joined Specialized in 2005. She graduated from Purdue University in 1989 with a degree in Advertising and Marketing. She handles the marketing functions and provides office support. Tracy is married to Dale and has three children. In her spare time, she enjoys gardening and various activities with her family and friends.

Barbara Rycerz · Controller

Barbara joined the team at Specialized in 1998 and quickly stepped into the role of Controller managing all the behind the scene financials and reports. Barbara loves to shop and travel and retired in 2010 to enjoy these activities. However, missing her friends and co-workers at SMW, she was easily influenced to return to her role in 2012 in a more limited fashion allowing her to do both – working and enjoying all that she loves to do.

Seth Miller · Executive Chef

Seth Miller was born in Milwaukee, but grew up in VA and OH. Regardless of where he has been, he has always been a Packer fan.  He has degrees from Washington U in St. Louis in Anthropology and NYC Tech College in Hotel & Restaurant Management.  Seth completed an apprenticeship at Le Perigord Parc in NYC.  He has had been in the industry since the early 80s and has a wide array of experience.  His specialties are eclectic Italian, Middle Eastern, French and modern American cuisines.  Seth has two adult children and enjoys tennis and snow skiing.

Ashley Gitzlaff · Marketing Coordinator

Ashley is the Marketing Coordinator at Specialized. Ashley joins Specialized with several years of marketing experience and a passion for all things social! Her expertise is in social media, she even took an in-depth internet marketing course in the Gold Coast of Australia! Ashley received her Bachelor’s Degree in Advertising and Public Relations from UW-Milwaukee, during which she spent many years in the restaurant industry working front of house. Prior to joining Specialized, Ashley spent over 8 years honing her marketing skills in the beauty industry. Ashley not only enjoys marketing, but also has a passion for customer service. Ashley had the pleasure of expanding her customer service skills while working abroad in Cancun, Mexico and Nassau, Bahamas. When she is not at Specialized, Ashley enjoys traveling, running, attending concerts, and spending time with her husband and their pets, Gus and Miley.

Dick Kirchhoff · Warehouse Superintendent

Dick came out of retirement to join Specialized in 2001. He is in charge of logistics, maintenance, show set ups, and special projects. Dick is married to Myong and is a proud grandfather of 17. Dick enjoys movies, both old and new, and is considered to be a master movie buff.

Fred Kirchhoff · Warehouse Superintendent

Located in Waukesha, serving all of Wisconsin.

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